Once upon a time, it was illegal to sell adult vibrators in the state of Texas, so enterprising vendors set up “cake decoration” stores and sold vibrators under that guise. Women would throw “Tupperware parties” but put a wink and a smile in the invitation to let everyone know that anything that was for sale would not be keeping leftovers fresh. Like prohibition, making sex toys illegal didn’t keep people from using them, it just made them a little more creative.

For decades, sex toys were viewed as novelty items - an embarrassing gag gift for a bridal shower, or a prank played by putting something large and phallic into a friend’s suitcase so it’ll show up when he goes through security. Or, in some cases, the B-plot of an aging sitcom, where someone gets handcuffed to a bed and left there to be made fun of.

The times, however, have changed, and what was once a one-act punch line has now become no laughing matter. Not only is the industry booming, but with the advent of the internet people who felt discomfort browsing for sex toys at their nearest sex shop can find what they need, when they need it, without shame or embarrassment.

Ask nearly every working sex therapist about so called marital aids, and they’ll give you the same answer - if it works for you, use it. Sex toys have saved marriages by adding diversity and sizzle to a couple who’ve been stuck in a rut. Let the judgmental couples without a healthy sex life feel embarrassed.

As a group, women were once made to feel ashamed of their bodies’ personal needs; now they are encouraged to embrace their own sexuality, as well as their ability to find self-gratification. Young girls are being encouraged to embrace adult toys as a way to avoid risky sexual content with a partner. The use of masturbatory aids decreases the risk of teen pregnancy and STDs.

Last generation’s man would have cut off an arm before admitting he might need a little extra help in the bedroom to satisfy a woman. But the men of tomorrow, drawing on the information and exposure available to them, are viewing the situation rationally and openly, acknowledging that there’s no shame in utilizing an advantage if it’s offered to you. Sex toys are officially the biggest shortcut to a red-hot bedroom.

Today, women no longer have to throw faux Tupperware get-togethers - there are pleasure parties that can be hosted for a special occasion, or a girl’s night in. Entire television hours have been devoted to educating men and women about their bodies and all the ways there are to satisfy them, whether it’s telling you that your fantasies are valid and healthy, or that whatever you need to use to make it work for you is okay. And just like when we were kids, the more you hear that something’s okay, the more you start to believe it.

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